A Comprehensive Guide On 20 free Digital Marketing Tools.

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When it comes to SEO, how much will you rate your performance? Every digital marketing specialist needs to do SEO analysis so that they can plan their content strategies. There are so many tools available for digital marketing that can help you out for free. In this blog, we list the top 20 free digital marketing tools that will assist you in doing SEO appropriately.

A perfect analytical tool is one that can review the performance of various off-page factors like link-building and social media engagements. With the help of these, you will see how search engines and visitors rank your website.

Let’s move forward to learn about all those amazing free Digital Marketing Tools.

Here is the list of 20 Free Digital Marketing Tools.

1. SEMRush


SEMRush tool is one of the free digital marketing tools. It is an SEO tool presenting comprehensive, actionable data. It reports in your convenient format. It gives precise feedback on SEO issues. This tool has some important metrics like the following:

  • Organic Traffic Analysis: SEMRush utilizes its unique metrics of organic traffic to rank your website. It also exhibits the number of keywords that your website is indexed in the search engine result.
  • Backlink Analysis: Being conscious of the number of backlinks that your website is getting is crucial for developing your SEO campaign plan. This tool provides you an idea as to how many backlinks their website is getting and also from the source.
  • Competitor Analysis: This is probably the most critical metric that is needed for your website analysis. This tool enables you to compare the SEO performance to some of the contenders you would like to target.
  • Keyword Performance: In these metrics, SEMRush allows you to identify the number of organic keywords your website is ranking for.

2. Google Analytics

Google Analytics is one of the free tools that aid you in tracking visitors’ activities on the site. This SEO tool enables you to trace which web page is working well this month and which keywords lead to increased website traffic.

Employing this tool, you will create a new digital marketing strategy or improvise on the existing strategy. It will also allow you to determine your monthly budget for the top-performing digital marketing channel, leading to a huge ROI.

This free tool is beneficial for comparing the recent figures with the past data to analyze the result of your digital marketing strategies executed in the past.

This tool provides several metrics that present valuable figures on the website traffic flow and tell you in which areas you need to make changes.

These metrics are really important that you can utilize them for the analysis of your website. Here are ten useful metrics that you can use daily for your website analysis. These digital marketing tools show these metrics as a result.

Visitor Conversions – Google Analytics tool allows you to set a conversion metric that lets you analyze how your website performs to view a new visitor revisiting your website after that visitor’s first visit.

This metric provides you with a notion of what makes a visitor come back to your website repeatedly. You will be capable of knowing why a visitor is spending a long time scanning your website so that you can make some needed changes to the User Interface on your website.

This assists you see an enhanced time spent by the returning visitor and a potential conversion for your business. The conversion metrics are an exemplary base for analyzing the visitor’s action to your website through different digital marketing channels.

Traffic Source – You obtain website traffic data monthly in Google Analytics. But you would like to identify through which source the visitors are coming to your website.

This metric will see a breakdown of which digital marketing channel has brought most of the traffic out of the overall website traffic received for a precise period.

This metric allows you to decide whether or not to raise the budget for ad words campaign, add competitive keywords, and eliminate non-performing keywords for your SEO campaign.

You are looking for ways to increase your social media shares for each post you publish on different social media platforms such as Facebook, Twitter, Linkedin, and Instagram.

Within this metric, secondary dimensions are also available like behavior, acquisition, custom variables, and more. You can get an idea about the location, devices, landing pages, and exit pages visited by the user.

Tracking Active Users – In the Google Analytics tool’s Audience section, there is an active users section. As a digital marketer, you don’t want to view your website striking the miraculous number of visitors browsing your website just for a day and not returning later.

That makes these metrics important more than ever. It provides you a notion of how much percentage of visitors arrive at your website more than once over a chosen period.

Behavior Flow – Many visitors arrive at your website through a landing page. But they may tend to bounce back from the website after spending some time on a particular page.

It is essential to identify why a visitor is unwilling to go through to other web pages before they go to the purchasing cart. You can analyze it in the behavior flow feature of the Google Analytics tool.

These metrics reveal the low-performing pages so that you can modify that particular page and make it more user-friendly.

Goals Setting – Google Analytics tool allows you to establish your digital marketing goals every month. It can be accomplished by establishing a goal in terms of users hitting the ‘Thank You’ page or hitting a particular product or service page.

You can fix your Goals by going to settings and clicking on the Goals section. You should establish some parameters and provide the landing page along with the UTM code.

It would permit Google to know by which campaign a visitor has arrived on your website. These metrics provide you with an idea of which digital marketing campaign is serving you.

Real-Time – It is one of those metrics where you can quickly track the live activities and number of visitors checking out your website at the given time. It can also track from which location they are hitting and also what is their source of traffic.

Bounce Rate – When we think from an optimization point of view, the Bounce Rate is an essential metric in determining how long a user stays on your website. If we consider the SEO best practices, if the bounce rate of your website is 42% or less, then the website is doing well.

Otherwise, the website requires an overhaul by enhancing the loading time, better user experience, and quality content so that a visitor can spend more time on the website. Firstly, you have to check out which pages or blog posts you are getting more bounce rate in the Google Analytics tool.

Search Console – Earlier, in 2016, Google had combined its Google Search Console (previously named Webmaster) with its Google Analytics.

In these metrics, you can examine the top-performing landing pages, along with the device they are using while visiting your website and which keywords they have used. These metrics help you to get an idea of how your website works in the organic search result.

Average Session Duration – From your website’s relevancy view, session metrics are one of the important indicators of how useful your website is for a visitor.

Suppose a visitor spends a long time and visits different pages. In that case, that indicates that the website is important to the user where he gets the information he is looking for, and further, there must be a call to action key so that it becomes simpler for the visitor to acquire your product or service.

Page Views – In Google Analytics, this is apparently one of the most critical metrics that need to be understood. These metrics determine the top-performing web pages with the highest number of views.

It encourages you to optimize the low-performing pages by either adding the appropriate keywords for the title tags and meta description or by altering the web page altogether so that it becomes more user-friendly and lets users spend more time on the website.

3. Hubspot’s Website Grader

Hubspot's Website Grader

This tool presents you with personalized inputs on an SEO report. It will show you how much you have to optimize to get the most desirable traffic, conversion, leads, and revenue. It interprets your website’s performance, how mobile-friendly it is, how much people and bots perceive your site and its security.

4. Seoptimer: Digital marketing tool

This tool interprets the website and provides a full report in PDF format. It also analyzes sub-pages and shows a report. The tool further recommends how you can improve the website’s ranking.

The SEOptimer provides many metrics for your website analysis like HTML header, Body Content, Links, Sitemaps, Website Usability, and Page Speed.

These are the major indicators of your website’s SEO that allow you to know the number of characters that you have added in the title tags, the keyword consistency in your on-page content, content density, alt tags for images, the number of backlinks, and the sitemap structure that your website has.

This tool presents you with an overall idea of where the website stands in On-Page and Off-Page SEO structure.

5. Google Search Console

Google Search Console

On the one hand, Google Analytics presents you with the numbers, and on the other, Google Search Console will also provide you with excellent insights about people who search for the website and how Google reads your website.

It shows the indexability and crawlability of your website, along with search position and visibility.

6. Google Page Speeds Insights

It is an exceptional tool to easily check the page speed loading of your website. This is another important factor that impacts your ranking in the search engines. You can compare the speed against industry norms and best practices.

7.  ScreamingFrog

ScreamingFrog is a free crawling tool. It will review 500 pages or URLs and present a report.

This SEO Tool supplies you with complete detail about all of your website’s URLs by reporting on pages that have duplicate content problems, those with both www and non-www versions of the website live, URLs that have underscore or mixed cases, and so on.

From a technical SEO viewpoint, this tool encourages a webmaster to address the SEO issues and takes the required measures to make sure that the website is SEO-obedient.

8.  Lipperhey

They own both free and paid packages. A free package is an exemplary tool for SEO analysis, providing reports on web analytics, real-time page per page optimization, website load time, etc.

9.  Web Gnomes

Web Gnomes

This is a complete SEO inspection tool that delivers you a report on the most relevant 20 on-page parameters. On-Pages parameters incorporate sitemaps presence, content structure, title tags and meta description, HTML markup, and URL structure. You get the website analysis report in a downloadable format.

10.  Dareboost

Dareboost tool renders an actionable report on SEO mistakes that can be understood quickly and fixed. It examines data that enhances web load speed and quality.

11. Found SEO Audit Tool: Digital marketing tool

Found Seo Audit tool presents an audit report on three major segments: viz. technical reports, content-based issues, and external links analysis.

12. Raven Site Auditor

Raven Site Auditor tool is most suitable for a single small business where you can examine 50 pages per month free of cost. It will investigate the complete health of your website.

13. SEO Ranking Website Audit

This tool is accessible for 15 days free of cost. It discovers errors on more than six dozen parameters, involving domain overview, image optimization, link data analysis, mobile-friendliness, keyword grouping, competitor SEO, etc.

14.  SEO Workers

An essential tool is to examine title tags’ length and significance, description meta tags, keywords and keywords meta tag, and robots meta tag directives. It interprets how the page is performed within search engine results.

The remarkable difference between this SEO Tool and the other tool is that: It has the Google webmaster guidance video starring Matt Cutts for every SEO parameter for your website analysis.

15. Varvy SEO Tool: Digital marketing tool

Varvy SEO tool is an in-depth SEO analyzer that examines Googlebot access, mobile devices, and security accessibility. This tool’s novel feature is that it interprets images to permit you to know if you require to improve them.

16. Nibbler

Nibbler is also a free website analysis tool. But the analysis is limited to up to five web pages in a single page detailed report. You get an SEO Report that states your website’s mobile friendliness, page loading time, URL format, social interest, and many more. This SEO tool also gives suggestions for website enhancement.

17.  My Site Auditor

My Site Auditor

My Site Auditor gives a 10-day free trial offer. It is an outstanding site audit tool that has a huge demand among professionals. It lists errors, obstacles, and quality of performance and reports in PDF format.

18. WebCEO

It is an amazing tool for small businesses and agencies as it detects broken links, page speed, missing images, etc. It will also provide easy-to-make suggestions on how you can correct the errors. The results are accessible in PDF format. If you practice it regularly, they will forward email alerts when they get more errors.

19. Woorank


It is a free digital marketing tool for 15 days. It is an SEO checker and site analyzer. It gives in-depth reviews and grants the report in a branded PDF. It will also monitor your keyword status on the SERP by robust tools for keyword analysis.

20.  WPromote

WPromote is a web-based SEO audit tool that gives real-time analysis. It is a free tool that gives a comparative analysis between you and your best contenders. It is easy and trustworthy. It interprets domain authority, Google-indexed pages, Google link counts, topmost keyword rankings, and robots.txt.

Wrapping up

I hope these free digital marketing tools help you to make your website more friendly, strong, and get a better rank.

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