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The COVID-19 pandemic has revolutionized the way the whole world works. When it comes to work and jobs, a paradigm shift has been witnessed in many companies' functions and the way they hire people. As the pandemic made us work online to…

A go-to-market (GTM) strategy is a step-by-step strategy designed to launch a product to market successfully. A solid GTM strategy identifies a target audience, involving a marketing plan, and draws a sales strategy. Although there will be…

Usually, whenever we talk about micro conversion in the eCommerce vertical, we primarily concentrate on the sales generated. Making more sales is the prime goal for eCommerce businesses, and it happens when you successfully convert your…

Today, advertising is one of the challenging tasks to perform in marketing. Even the carefully designed campaigns can usually fall short of desired goals with no obvious reason. Reaching an audience is simple today, but targeting the right…

In today's competitive era, making a good presence in the market field isn't an easy task for any business. The major challenge is when there are so many choices available in the market, how would you attract customers to buy your products…

Digital marketing is continuously evolving, and the invention of new technologies is happening every day. Thus, it's important to keep track of development to reach your audience, the evolution of marketing, and know the field's history to…

In this digital area, we all know how technology has made the whole process of reaching customers at the right time at the right location simpler. Now we're going to look at one such technology, i.e., geofencing marketing helps businesses…