Best Landing Page Optimization Tools in 2021

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In the lead generation process, the Landing page is one of the key components as an attractive and appealing landing page optimization tool helps you effectively gather customers’ email addresses and other vital information for your business.

Landing pages also directly affect the customers’ conversion rates as they are used at the bottom of sale funnels, and here, one thing to keep in mind is that just a small change in conversion rate can have a huge impact on your business profit over time. Therefore to create an attractive and powerful landing page, having a landing page optimization tool that offers all the needed features and best suits your business demands is very important for your business.

In this blog, we’re going to look at some of the best landing page optimization tools available in the market so that you can sort out the best one for you.

Important features that most of the landing page optimization tools share:

(a) Drag and drop editor

The thing which makes these landing page optimization tools easier to use, even for the beginners, such as blog post creators, is that they have a “drag and drop” editor. 

With the drag and drop editor, people just have to choose the elements they want, such as text boxes, images, forms, etc., from the side menus and simply drop them into a section on their landing page. Once this is done, they can make changes and edit them in any way that they prefer

(b) Mobile Responsive

In recent years the number of smartphone users has seen tremendous growth, and the way mobile browsing is continuously becoming more popular nowadays directly indicates the importance of mobile responsive landing pages.

It has been noticed that when landing pages are non-responsive or don’t open perfectly on mobile phones, the conversion rates remain lower compared to responsive landing pages’ rates. This makes mobile responsive an important feature to consider while choosing a landing page optimization tool.

(c) A/B testing

Ab Testing

A/B testing also referred to as Split testing, is one of the most important features that you should look out for while choosing a landing page optimization tool.

In the lead generation process, companies create landing pages that majorly focus on collecting visitors’ email and other information. An attractive landing page leads to an increased conversion rate. However, an uninteresting one can make your conversion rate suffer. Here, A/B testing can help you to find out which one performs better and gives the highest conversion rate. One mistake that some people commit is asking for too much information, which can turn visitors away.

By using A/B testing, you can look at the conversion rate and other overall statistics of each landing page and, after analyzing the result data, you can stop your A/B test.

(d) Pre-designed Templates

As you know, it can take a great deal of time if a person starts creating a landing page from scratch; keeping this in mind, it’s quite advantageous if you choose a landing page optimization tool that features a wide variety of pre-designed templates with their past performance stats and filters so that you can pick out the best one according to your requirements. Once you pick a template, you can edit it and rearrange elements.

The best landing page optimization tools are:-

1.Unbounce

When it comes to landing page optimization tools, Unbounce is considered as one of the best options available. The intention of Unbounce quality is mentioned in its name itself; Visitors to the landing page shouldn’t “bounce” but convert instead.

Features that make Unbounce an easy to use landing page optimization tool:

  • Drag and drop editor
  • Simple user interface
  • Easily editable to make pages mobile responsive 
  • Friendly plugins, form creation, and page design
  • Comprehensible “stats engine” so that you can read analytics quickly

Main Features:

  • 100+ out of the box templates
  • A/B testing
  • Option to integrate landing pages and popups with well-known analytics tools, such as WordPress, AWeber, MailChimp, etc., and Email, CRM.
  • Option for adding sticky headers and popups to pages
  • Dynamic keyword insertion for SEM campaigns
  • Option for adding maps
  • Add custom scripts and pixels.
  • AMP mobile pages
  • WordPress integration
  • Clone and edit entire pages

Pricing:

With the starting plan for 80$/month, Unbounce is amongst the costliest landing page optimization tools. It also offers you a free 14-day trial so that you can make sure whether it’s right for you or not

2. Instapage

Primarily built for marketing agencies and in-house marketing teams, Instapage is another tool that comes on the list of best landing page optimization tools. With Instapage, you will be able to build page variants, perform content experiments and analyze user behavior.

To make the whole creating process easier for you, Instapage offers a drag and drop landing page editor with more than 200 templates that you can easily customize for use. To track user-behaviors, locate sources of friction, and make timely improvements so that the maximum number of potential customers can be converted into buyers, Instapage also provides built-in heatmaps to you.

Features that make Instapage an easy to use landing page optimization tool:

  • An easily usable user interface
  • It can be integrated with WordPress directly
  • Drag and drop editor
  • Friendly plugins, form creation, and page design
  • Can easily make your landing pages mobile-responsive.
  • Comprehensible analytics and lead list exports.

Main Features:

  • Features more than 200 templates
  •  Integration with Google Analytics, Facebook Advertising, and more requires no codes.
  • Built-in Heatmaps
  • AMP & Thor Render Engine®
  • A/B testing (With higher plans)
  • Heatmaps (With higher plans)
  • Ability to add custom code to pages
  • Real-Time Visual On-Page Collaboration
  • Global Blocks for universal content changes

Pricing:

With the business plan for $149/month, Instapage provides everything you need to start building and optimizing post-click landing pages for higher conversion. It also offers you an option to customize your plan based on your needs. Instapage can be considered an expensive landing page optimization tool, but unquestionably among the tools with the best features set.

3. LeadPages

Another landing page optimization tool that anyone should consider while choosing one for its business. Leadpages, as the name itself suggests, have the objective of capturing leads. With Leadpages, Attractive opt-in campaigns can be easily created that capture leads, convert them, and integrate across all the digital marketing tools that you like.

By using A/B testing, you will be able to see which version of your pages are generating the best results so that you can keep what’s working and ditch what’s not working for you. 

One thing that makes LeadPages different from others is that not just it has a huge collection of templates, but it also offers you to sort them by their past conversion rate. However, most of the templates aren’t free, which means you’ll have to bear an additional cost for each.

Features that make LeadPages an easy to use landing page optimization tool:

  • An easy user interface but comparatively outdated looking
  • Drop and drag editor so that you can easily move content
  • Can make your pages mobile responsive by editing them
  • Has plugins, form creation, and page design

Main Features:

  • Features more than 160 out of the box templates
  • Can work with more than 40 tools
  • Helps in Capturing lead with forms in an easy format
  • A/B testing
  • It can be integrated with WordPress
  • You cannot easily publish pages to your URL
  • Lacks customer support at lower plans

Well, there are some areas that require improvement, and one of them is the editing section.

LeadPages’s editor is a bit outdated, and templates aren’t that good if we compared them to other tools’ ones.

Pricing:

Starts with the Standard plan at 27$/month. The higher plan is the Pro, which will cost you 59$/month, and the highest plan, Advanced, will cost you 239$/month.

4. Hubspot 

A name that’s quite famous in the marketing world, Hubspot, also has a landing page optimization tool to offer you.

With a variety of features such as mobile-friendly landing page templates, multi-device previewing, personalized content, personalized CTAs, and A/B testing, the Hubspot landing page optimization tool have the potential to make a difference to your business, and when it comes to customer support, Hubspot landing page optimization is one of the best providers.

Features that make Hubspot an easy to use landing page optimization tool:

  • It can happen easily finishable in very little time with onboarding videos and written content.
  • Features dozens of simple templates
  • Easy to move content around and get a business live online
  • Has plugins, form creation, and page design
  • Can add videos, tracking code, etc., easily.
  • One of the best customer support

Main Features:

  • A/B testing 
  • Captures lead with forms in an easy format
  • Blog & content creation tools
  • SEO & content strategy
  • Facebook lead ads

From CRM to Email marketing, Hubspot makes everything a person will ever need to succeed in marketing, which is also a benefit as a person doesn’t have to take services from different providers when he can get everything in one place. 

Pricing:

Well, Hubspot offers a free plan that includes the basic features, but for the advanced ones, a person has to buy their plan, which starts with 45$/month for the lowest plan that has the landing page optimization tool functionality.

5. GetResponse

Already with a good presence in the field of Email marketing and webinar solutions, GetResponse also offers one of the best landing page optimization tools. GetResponse allows you to build attractive landing pages for your website that give a high conversion rate. The features it provides can be easily integrated with tons of tools you’re already operating, such as Salesforce, WordPress, and Shopify.

Features that make GetResponse an easy to use landing page optimization tool:

  • Can easily move content around
  • Drag and drop landing page editor
  • Mobile responsive

Main Features:

  • A/B testing
  • Built-in analytics
  • Features tons of stock photos and templates
  • By adding PayPal button, can accept payments on the fly
  • You will be able to do a whole host of things, including creating a webinar, email marketing, and building landing pages
  • After capturing leads with forms, you can integrate them with your GetResponse email platform.
  • Integrates with multiple platforms such as Adwords, Bing, KissMetrics, and Facebook, etc.

Pricing:

$15/month for the Basic plan, $49/month for Plus, and $99/month for Professional. It also offers you to customize a plan according to your needs.

If you’re thinking of choosing the GetResponse landing page optimization tool for your business, then there is one important thing to keep in mind, and that is with the basic plan at $15/month, you’ll get only 1000 pageviews (Okay, if your business is new) and once it’s crossed, you’ll have to upgrade your plan.

6. Systeme.io

Primarily designed for automation and scaling marketing activities, Systeme.io is an all in one marketing platform that can help you in building stunning landing pages. 

There are many things a person can do with the Systeme.io marketing tool, such as launching online businesses, creating blogs, selling online courses, building sales funnels, etc.Systeme.io can be considered as an ideal option for entrepreneurs who demands a whole combination of services at a way more affordable price than other all-in-one solutions.

Features that make Systeme.io an easy to use landing page optimization tool:

  • User-friendly, intuitive components
  • Easy to use drag-and-drop editor
  • A good customer support
  • Mobile-responsive landing pages by default

Main Features:

  • A/B testing
  • Create blogs
  • Features tons of templates filtered by industry
  • Evergreen Webinars
  • Affiliate program maintenance
  • It offers a host of features, including automated email marketing
  • It can be integrated with Zapier and other important platforms.
  • Sales funnel creation
  • Up-sell/cross-sell/down-sell capabilities to increase customer conversion rate
  •  Leadbox (Pop-up) creation

Pricing:

All in one marketing platform Systeme.io offers landing page optimization tool functionality at one of the most affordable prices. With the starting plan for $27, you’ll be able to use most of the features that you need to build a site, landing page, and grow customer value. Their other plans are at $47/month and $97/month.

7. Wishpond

Wishpond is another powerful and easy to learn landing page optimization tool that you can consider for your business. Just like our other featured landing page optimization tools, it also has a drag-and-drop editor that makes the whole creating process a lot easier.  

Features that make Wishpond an easy to use landing page optimization tool:

  • User-friendly, intuitive components
  • Easy to use drag-and-drop editor
  • Live chat customer support
  • Mobile-responsive landing pages by default

Main Features:

  • Easily usable even for non-developer
  • A/B testing.
  • Features tons of pre-designed templates filtered by industry
  • Integrations with other major marketing platforms, continuously updating.
  • A powerful suite of additional marketing automation and lead-gen tools, including email automation, lead management, popups, online forms, and contests.
  • Unlimited campaigns and visitors on any plan
  • Includes access to a knowledge base
  • Provides lessons on the latest practices in marketing and holds timely webinars

Pricing:

Wishpond has a variety of plans. Starts with the “Starting-out” plan for $49/month with the limit of 1000 leads maximum.

The next level up plan it offers is the ‘Everything You Need Plan,’ at $99/month with the limit of 2500 leads maximum, and those who want to expand the limit beyond 2500 leads can opt for the “Rapid growth” plan in which they have the option to set the lead limit with the maximum limit of ten lakh leads according to their needs.

Wrapping it up

In this blog, we have seen some of the best landing page optimization tools. I hope these tools help you to bring more traffic to your website. 

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