Web Push Notifications, also known as Browser Push Notifications, are messages that are sent to your website visitors when they opt-in to receive them so that they can stay updated without downloading your app on their devices. read this guide on web push notification software to know more.
Using Web Push Notifications software, you can send content-rich clickable messages to any of your website visitors irrespective of which device they are using, whether it’s Desktop, mobile, tablet, etc.
Even when they are not present on your website.
Today, almost all popular browsers such as Google Chrome, Firefox, Safari, Opera, and Edge support web push notifications.
Web push notification software is used massively by bloggers, publishers, and online businesses because their users can stay updated, receive timely reminders, and be engaged with them without installing any mobile apps.
What makes web push notifications different from app push notifications?
In working, Web Push Notifications do the same thing as Mobile App Push notifications- Delivering information to the users.
The only difference between them is app push notifications are limited to tablets and smartphones as apps can be downloaded only on these devices.
In contrast, You can use Web push notifications to reach users on the Desktop as well.
Where do Web Push Notifications fit into Marketing Plans?
When people get easily distracted in this digital era, it’s not an easy task for companies to build, engage, and retain their audience.
Therefore, reason businesses across the world are heavily relying on web push notification software to strengthen and engage their audience.
As the marketing performance and effectiveness of email, SMS, and display ads are dropping, the Adoption of web push notifications as a communication channel to engage the audience is working great for media publishers and businesses.
A timely flow of information to the users is the ultimate goal of web push notifications.
What gives web push notifications an edge over native app notifications is that users aren’t required to download and install any application;
all they need to do is simply subscribe by clicking on the
Allow-button on the permission prompt on the website.
With a powerful click-through rate (CTR) of 10%-15%, web push notifications enjoy disproportionate visibility as a last-mile communication channel.
A growing number of companies are adopting web push notifications in their marketing plans simply tells us how effective they are.
To get better results from their marketing strategies, Everyone, including editors, SEOs, digital marketers, and retargeting specialists, is taking web push notifications nowadays.
In effect, there are three major ways web push notifications can be used across your marketing funnel:
1) Content Distribution
In marketing, the most important thing is whether your content is reaching or not the customer from time to time, and here web push notifications can make a difference for your business.
To update users about your brand and any latest offers, you can use web push notifications as an effective digital communication channel.
2) Retargeting
Today, not a single company wants to lose customers who have already visited its website but abandon it after some time, and that’s why they invest heavily in marketing.
Because marketing is all about converting those customers into beneficial opportunities, and Web push notification is one of the best ways to retarget them.
3) Retention
As we already know, nothing remains the same in this world; people get distracted very easily in this digital era.
Therefore, companies can help web push notifications to engage with their customers and consistently remind them about their brand and the latest updates.
Benefits of using Web Push Notifications
1) High Opt-in Rate
Whereas in pop-up ads, users are requested for their details such as email addresses so that newsletters or promotional offers can be sent to them.
Web push notifications don’t require any customer information, especially for new/first-time visitors who hesitate.
In contrast, sharing details can easily subscribe to these notifications.
All a user needs to do is a single click to get these notifications, and these are the reasons why web push notifications have a higher opt-in rate than emails.
2) Real-time Quick Delivery
Web Push Notifications can prove beneficial when it comes to sending instant messages to the subscribed audience.
They can instantly communicate with the subscribed users and deliver messages or updates as soon as the information is initiated to be sent from the back end.
3) Higher Engagement
When communicating the medium of Email or SMS, you need users to click on a specific URL mentioned inside your content to redirect to the desired location.
In contrast, Web Push Notifications demand just one tap to take the user to the specified URL.
With web push notifications, you can receive higher engagement as consumers tend to show interest and give their attention when they see notifications with triggering headlines.
4) Increase your Website Traffic
Web Push Notifications can help you in boosting traffic on your website.
To grab users’ attention and get a good rise in your website traffic, you can send tempting offers or updates regarding your brand with the help of Web Push Notifications to the users.
5) Increase Conversions
With Web Push Notifications, You can ask your users to opt-in for product-related notifications so that they get notified when there is any update.
For example, Suppose users want out-of-stock products, or they think the product price is too high.
In that case, you can request them to opt-in for notifications so that when the product is available again in stock or when the price reduces, they can get notified;
this creates great possibilities for higher chances of conversion.
How do Web Push Notifications work?
When people install mobile applications, they, by default, permit the app to send them push notifications on their devices.
Whereas to send web push notifications, Websites have to take their users’ permission explicitly.
This is how website push notifications work:
To send web push notifications, you need your website visitors to first opt-in for them.
Therefore, when someone arrives on your website, an opt-in box will be triggered there,
and if the visitor taps on “Allow,” he/she will be added to your subscriber list.
Key Elements Of A Web Push Notification
As early as website visitors subscribe to Web Push Notifications, you can deliver push notifications to them from your website.
A web push notification constitutes six key elements:
- Title
- Description
- Landing Page URL
- Icon
- Call To Action Buttons
- A Banner Image
Well, You can also add emojis in your web push notifications to make your content more expressible.
Both the title and description text can be customized within definite character limits, and a URL has to be specified there.
Web Push notifications can be delivered to the user in real time even if the user is not on the browser.
A click on the notification will lead the user to the URL specified.
The browser-specific features of Web Push Notifications like Banner Image and Call To Action buttons are only available for Chrome.
Ways Of Optimizing Web Push Notifications
Now when you know the significance of web push notifications and how they function, it’s time to see how you can optimize your web push notifications to generate more sales from your existing subscribers.
1) Copywriting for Web Push Notifications
Since you will have limited characters for the title and the description, copywriting becomes so much more important as you have to convey your message purpose to the users in a very limited space while maintaining its efficacy.
While writing the title and description for web push notifications, you need to keep in mind that your main motive is to get clicks on these push notifications from your subscribers.
And to fulfill this motive, you have to offer some value to your subscribers as consumers will only give their attention when they find them valuable.
Below are a few tips you can follow while copywriting:
- A Clear Message: Your message should be obvious and with a relevant point as people have very limited time on their hands and don’t show much patience with vague messages.
- Be Concise: As you will have very limited space to write for your push notifications, you need to be very concise in what you’re saying. You also can identify the most important value proposition of your message and let that shine through in the push notifications.
- Use Social Proof – You can use social proof in your web push notifications to enhance the Click rate. For example, IBM’s marketing slogan in the 80s, “No one ever got fired buying IBM,” is one of the most powerful marketing phrases ever created, which significantly increased the CTR for IBM.
- Write Credible Stuff: Never forget that we’re living in the digital era. Through the internet, users can get all the information they want at their fingertips. Therefore, you should only write credible stuff and don’t go overboard with claims.
2) When to send Web Push Notifications
At what time you send notifications to users does matter a lot as web push notifications, by their very nature, demand an immediate response on the part of the recipient.
While sending web push notifications, you must consider the time zone your subscribers are located in.
For this, you should have proper knowledge of how your subscribers are scattered throughout the world and be careful that each time zone gets the message at a suitable time.
3) How frequently do send Web Push Notifications
While scaling up your web push notification campaign, one of the most essential things you consider is how frequently your subscribers should get notifications.
Here, you have to be cautious not to overwhelm your subscribers with a greater number of notifications than they can manage.
4) Using Segmentation to Send Personalized Notifications
As we know, Personalization is a key concept in marketing as more than 70% of consumers prefer a business that personalizes their shopping experiences.
Customers want to feel valued by the companies they purchase from. Hence, You need to put subscribers into different categories that are as narrowly defined as possible.
And to do this, You can ask your subscribers’ preference whether they opt-in to receive web push notifications or another way is behavioral segmentation.
In the latter one, you put subscribers into different categories based on their on-page activities, such as the types of pages they viewed or the number of views of a particular page.
Conclusion
In this blog, we have covered almost everything you should know as you begin using web push notification software for your business.
Remember that always listen to what your audience is trying to say and keep improving based on that.
