Keyword research works as a basis of a strong SEO strategy and is an important step while building a successful website. When you pay for traffic on advertising platforms such as Google or Facebook (PPC), that drives organic traffic from search engines is a cost-effective and sustainable strategy.
By putting valuable content and including relevant keywords in your website’s content, you can uplift the rankings and continuously send highly-qualified prospects to your site. We have a long tail pro review below, Let’s get started!
All you have to do is to discover seed keywords, evaluate the competition, and need to decide whether you can rank well for particular terms or not.
The process will take time as you have to do this manually, and even it becomes challenging if you don’t know how to analyze the competition correctly.
This is where software like Long Tail Pro can spare your hours of research time by allowing you to recognize profitable keywords to target quickly. In this Long Tail pro review, we will be looking at all the major aspects of this tool.
Long Tail Pro Review: Introduction
Long Tail Pro is a keyword research tool that helps website owners to get low-competition keywords to boost their SEO strategy.
It was originated in 2011 by Spencer Haws, an expert on internet marketing after he became disappointed with the extensive amount of tools required and the time it needed to get keywords that would be easy to rank for.
In Long Tail Pro, you can enter seed keywords (up to five at once) and get hundreds of ideas and keyword variations. The software also lets you analyze a list of keywords manually (if you have done prior research) and even evaluate your competitors’ domains to reveal new keywords in your niche.
Long Tail Pro merges Google Adwords and Majestic data to provide valuable metrics such as search volume, advertiser bid, rank value, and one of my favorites—keyword competitiveness score (KC).
The KC score, denoted as a single number from 1 to 100, is a proprietary algorithm from Long Tail Pro that examines how hard it would be to rank for a specific keyword on Google’s first page.
Long Tail Pro also shows you the Trust Flow, Citation Flow, External Backlinks, Site Age, and other information about your competition, which users found to be helpful in creating a plan to compete with other websites that ranked higher.
Why Focus on Long Tail Keywords?
The term “long-tail keywords” refers to those keywords that comprise more than three words. Long-tail keywords are far less competitive than generic keywords that include just one or two words.
If you target long-tail keywords, it will not only enable you to rank higher in the search results (since they’re less competitive). But also targets an audience that is far more relevant to the subject you are covering.
Long Tail Pro Review: How to do Keyword Research
Long Tail Pro is a cloud-based product, thus it has a prompt and painless setup process. Once you’ve signed up, you can get access to the full suite, involving keyword research, rank tracker, backlink analysis, and SERP analysis.
Let’s move forward in this long tail pro review and look at Keyword research using Long Tail Pro.
Step1: Add a Project and Domain
If you’re regularly researching keywords, you will have to make sure that you stay organized. Long Tail Pro lets you set up various projects to store keywords and quickly switch between each when required. It is especially useful if you have many websites that you’re attempting to optimize.
Once you’ve added a project, we suggest you add your website URL to get more specific recommendations based on your domain strength.
It will also permit you to see relevant information about your websites, such as the trust flow, citation flow, quantity of backlinks, and the number of referring domains. Be conscious that each project can only be attached to one domain.
Step 2: Analyze Keywords
Long Tail Pro presents a few different ways to pull and analyze keywords. You can insert seed keywords to produce related suggestions (only five seed keywords at once), get seed keywords from your competitor’s domains, or include a list of keywords obtained from another source (up to 200 allowed).
Step 3: Review and Filter Results
Once you have the results, you can immediately see which keywords can rank for applying the Average KC metric. KC score works as a reliable indicator for keywords that your website can possibly rank for. Anything under 30 is considered low-competition.
You can likewise set up advanced filters to target specific metrics such as KC, particular words, search volume, and more. You only have to set up your filters once, as they can be saved and used across multiple projects.
Step 4: Competitor Analysis
While the KC score is a good indicator of how simple a particular keyword is to rank for, sometimes you may need to observe more information to get a better idea of your competition.
You can do this by clicking on individual keywords and examining the organic search results. Some metrics you should focus on are:
- Trust Flow: measures links quality that points to a URL
- Citation Flow: evaluate the influence of a URL based on the number of sites connecting to it
- External Backlinks: number of external links point to the page
- Site Age: how old is the site is
- Page KC: Long Tail Pro method to estimate how competitive a particular page is
All of these metrics are held by LTP when assessing the overall KC score for a keyword.
What do We like About Long Tail Pro?
Long Tail Pro encourages website owners by simplifying keyword research. The software features make it stand out among competitors.
1. Keyword Competitiveness Score (KC)
If there is another reason to buy Long Tail Pro, that is KC (keyword competitiveness) score. The KC score is depicted as a single number between 1 and 100 and shows you how hard it would be to rank organically for a provided keyword.
The lower the KC, the simpler it is to rank. For example, a KC under 30 indicates that the keyword is not competitive, whereas anything over 40 is much more competitive.
The Long Tail Pro team is also continually updating the algorithm to keep up with the ever-changing Google ranking factors and present a more reliable indicator.
2. Rank Tracker
There is no surety for SEO, so you have to continuously observe your keywords to learn how they perform in the SERPs (Search Engine Results Pages).
All you have to do is insert your domain/URL and target keywords. Long Tail Pro will give a data historical ranking that determines where your keywords are currently positioned and reveal to you if the rank has been increasing or declining over time.
You can also pick different countries, which will enable you to make more informed decisions about your approach. While the Rank Tracker empowers you to add an unlimited number of domains, there are restrictions on the number of keywords you can track for each plan (e.g., Starter Plan only comes with 30 tracked keywords).
3. Excellent Training Videos
Handling effective keyword research and developing a strong SEO strategy can begin with a bit of a learning curve. There’s a ton of information available, but it’s difficult to know where to start and who to trust.
Long Tail Pro provides a free SEO video course for beginners that covers everything from offering seed keywords and analyzing the competition to more advanced site structure and outreach strategies.
If you’re just getting started, there are a number of resources to kickstart your learning. The company has also built Long Tail University, proving more detail on keyword selection, content strategy, and on-page SEO.
4. Ease of Use
We love the simplicity of Long Tail Pro. As a cloud-based software system, it’s quick, and the uncluttered interface implies that you can quickly navigate your way around the system. Long Tail Pro also doesn’t strive to do everything.
The software was built to assist you to find keyword ideas, evaluating the volume and competition, and eventually saving you time—which is exactly what it does. While there are secondary features such as Rank Tracker, Backlink Analysis, and SERP analysis, the core contribution is valuable and intuitive.
What Can be Improved?
As with any software, there are constantly going to be some enhancements that can be made. Below are some key points that you might need to evaluate before purchasing.
1. Daily Keyword Lookup Limit
One of the most frustrating aspects while using Long Tail Pro is the keyword limitation placed after the company moved to Majestic (from Moz). What we understand is that it requires a lot to pull data from external services, the current everyday limit (per 24 hours) is very low and can stagger your research.
Long Tail Pro shows that you can get up to 400 results from a single seed keyword, but it could only get you two searches to reach your daily quota if you’re not cautious.
If you do keyword research in small batches, you might not be bothered by the current restrictions. But if you want all your keyword research done in one sitting, be ready to burn through your searches like wildfire and wait 24 hours for your limit to reset.
2. No Search Volume Trends
While not a dealbreaker, it would be helpful if Long Tail Pro could present keyword trends, much as KWFinder does. This would then enable you to recognize any seasonal keywords that may not be effective throughout the year or allow you to capitalize on upcoming peaks.
3. It’s Only a Keyword Research Tool
Long Tail Pro is mainly a long-tail keyword research tool. While it offers some nice secondary features as well, it’s not ideal for analyzing backlinks in-depth or discovering competitor keywords in the same capacity as a full-fledged SEO system such as Ahrefs.
If you’re only performing keyword research, Long Tail Pro is an excellent tool.
Is Long Tail Pro Right for You?
Long Tail Pro is one of the most useful tools for freelancers, bloggers, and small business owners who are looking to invest in content marketing. The software permits you.
Identify new keyword opportunities immediately and quickly assess the competition using the KC score, saving you hours of tedious research time.
We like the interface and saw the software as incredibly easy to use. The training videos gave excellent insight into how to handle effective keyword research and would be extremely beneficial for a beginner.
You also have to consider that Long Tail Pro is only a keyword research tool and not an all-in-one SEO tool, so you may have to pay for additional software depending on your needs. We hope that this long pro tail review will help you out.
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