Serpstat Review 2023: Is this an Ideal Keyword Research Tool for You?

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Serpstat is a keyword research tool that was founded in 2013. Since then, it has evolved into a full-fledged SEO & PPC analysis product. Its statistics are continually evolving. Serpstat’s database has over 6 billion keywords, 63 million ads, and 3.9 billion search suggestions. Its keywords database matches the database of major SEO companies. Read this Serpstat review to know more.

Serpstat shows data from 230 Google databases that includes the USA, Great Britain, Canada, Australia, Lithuania, South Africa, Ukraine, Russia, Kazakhstan, and Bulgaria. It also gives data from Yandex.

Serpstat is utilized by over 30,000 online marketing practitioners worldwide: SEO and PPC professionals, marketing managers, agency owners, and copywriters. It’s even the best-selling SEO tool of all time on AppSumo and the most upvoted SEO tool on Product Hunt.

Now that you have learned about this product’s basics let’s move forward to learn its features and functionality to examine whether it’s worth investing in this tool or not.

This Serpstat review has been divided into the following sections:

A) Features

B) Ease of Use

C) Pricing

D) Customer Support

E) Customer Feedback and Reviews

A) Serpstat Features

Serpstat’s features can be classified into six broad categories:

  1. Website Analysis
  2. Keyword Research
  3. Backlink Analysis
  4. Rank Tracker
  5. Site Audit
  6. Tools

Let’s take an in-depth glance at each of these categories:

1. Website Analysis 

It has two aspects — Domain Analysis and URL Analysis.

1.1 Domain Analysis:

To analyze your website quickly, you can enter your domain name and hit “Search.”

The overview report will show you a top-level view of your site’s estimated search traffic, organic keywords, paid keywords, and search visibility. Serpstat will also display your top 5 organic keywords, alongside search volume and current ranking position.

Apart from that, you’ll also get surface-level data on keyword position distribution, traffic trend, keyword trend, top pages, and more.

It’s a helpful tool when you need a quick overview of your domain or any of your competitors’ domains. But for a more extensive analysis, you’ll have to explore other sections in Domain Analysis. Let’s learn about those sections one by one.

  • SEO Research

    Now, From your Serpstat dashboard, navigate to: Website analysis > SEO research

    Here you can view your top organic keywords alongside important keyword metrics. After that, you need to identify top organic competitors for your site. Now, compare your domain with two of your main competitors. Notice the top organic pages on your site and your competitors’ sites. You can click on the number of organic keywords against each URL here to open Serpstat’s keyword research tool and examine your competitors’ best keywords. 
  • PPC Research

    If you rely on PPC ads to push traffic to your website, you’ll find this data valuable.

    Just insert your competitor’s domain in the search box, and you’ll be ready to do an analysis of your top competitors’ PPC strategies, recognize gaps in your PPC campaigns, and then improve upon your ad copies and targeting to reach a broader audience.
  • Batch Analysis: This feature enables you to analyze metrics of up to 200 domains quickly.

1.2 URL Analysis
As you might expect, URL Analysis lets you get SEO data at the URL level.

To instantly analyze a specific URL, just insert the URL in the search box, and you’ll get a report of SEO data on that URL, including top organic keywords, keyword position distribution, and organic competitors.

Now let’s take a broader look at the other sections in URL Analysis.

  • SEO Research: Now you have to navigate to URL analysis > SEO Research > Enter your URL
    You’ll see a list of keywords and their rankings on Google for that particular URL.
  • Competitors: This report displays competitors to the URL entered in the search bar, their total number of Facebook shares, and the total number of keywords in the top 10.
  • Comparing URL: Here you can copy two of the competing URLs from the “Competitors” report and make a side-by-side comparison with your URL to find common or unique keywords between the URLs.
  • Missing Keywords: The report shows you keywords for which your competitors’ pages rank in Google’s top 10 but are not existing in your specified URL.

2. Keyword Research

Given the significance of keyword research, it’s no wonder Serpstat has a strong keyword research tool. With Serpstat, you can produce thousands of keyword ideas, analyze their metrics, and determine what keywords your competitors are ranking for.

To get started, just insert your seed keywords in the search bar, and Serpstat will create a brief overview report on your keywords. You’ll view metrics like estimated monthly search volume, keyword difficulty, competition, and CPC, alongside the top 5 variations for your keywords.

Let’s dig deeper for a more in-depth keyword research feature.

Like Website Analysis on Serpstat, Keyword Research is divided into SEO Keyword Search and PPC Keyword Research. Let’s first examine the reports you can produce with Serpstat’s SEO keyword research tool.

  • Keywords Selection

This section can locate keywords selection (phrase match keywords), related keywords, search suggestions, top pages, and competitors for your target keywords.

From your dashboard, go to Keyword research > SEO research > Keywords selection.

Plugin your seed keywords in the search box, and Serpstat will respond with a complete list of phrases that match keywords alongside important keyword metrics.

Workaround with the filters and the sorting options to reach the best keywords for your next campaign. Next, navigate the “Related Keywords” report from the sidebar menu. Here you’ll identify keywords that are semantically connected to your target keywords.

Serpstat’s keyword research tool also incorporates a nifty report on search suggestions. These suggestions are picked from Google’s Autocomplete feature.

The suggestions in this report can present more keyword ideas for your content.

Next, you can observe the current top-ranking pages for your target keywords to have an idea of who you’ll be competing against. You’ll also view the total number of keywords they rank for and the monthly organic traffic they generate.

Go to “Competitors” from the sidebar menu to observe all the websites you’ll be competing against.

Although you can produce a number of keyword ideas with this tool and get a clear picture of your competitors’ top keywords, the keyword difficulty score isn’t always perfect.

In some cases, the keyword difficulty score is entirely missing.

Keyword difficulty is the most important metric because it shows the level of competition for your target keywords. It plays a crucial role in determining whether a keyword is worth targeting.

So it’s a major glitch in the software, and we hope Serpstat fixes it quickly.

  • PPC Keyword Research
    Serpstat’s PPC research tool is quite good. It produces a list of keyword ideas for your PPC campaigns and shows top competitors bidding for the exact keywords.
  • Serpstat’s PPC research tool also enables you to see the ad copies your competitors are utilizing. Serpstat’s “Ads landing pages” report reveals to you the exact landing pages your competitors are using for their PPC ads. You can click on the number of keywords against every landing page to see the keywords they’re bidding on.

3. Backlink Analysis

Serpstat also gives you the capability to analyze your link profile and your competitors’ backlink profiles. G through this Serpstat review to know more about backlink analysis.

This feature permits you to reveal your competition’s link-building strategies and highlights new sources you can tap into to grow your backlinks.

Serpstat’s backlink analysis tool includes the following features:

  • Backlink Dashboard: The dashboard provides you with a brief overview of your site’s referring domains, pages, total pages indexed, referring pages, and so on.
    You also get to view your site’s Trust Rank score, Serpstat’s take on the Domain Authority (DA) metric generated by Moz.
    You can also insert any of your competitors’ domains here and get a quick overview report on their backlink profile.
  • Referring Domains: You also get to see the Domain Rank of each of the domains linking back to your site.
  • Backlinks: An all-important characteristic where you get to view new backlinks and lost backlinks to your site. You also get to recognize whether the links pointing to your site are “do follow” or “no follow” backlinks.
  • Anchors: Though not as valuable as they once were, anchors are still important to know the keywords associated with your site. On Serpstat, you get to view an anchor cloud and a list of keywords used as anchor text to link back to your website.
  • Top Pages: This feature enables you to locate the top pages on your website or your competitor’s site based on the number of backlinks.

4. Rank Tracker

Search engine rankings for keywords change regularly. So it’s crucial to stay ahead of the curve by maintaining track of position changes in SERPs for keywords your site is ranking for.

Here’s the data you can collect from Serpstat’s Rank Tracker reports:

  • Positions – This enables you to scan your site’s rank distribution in search results (top 10, top 20, etc.)
  • History – reveals you historical data on the domain’s positions for the selected keywords.
  • Competitors – confers you the traffic share for the selected keywords among competing domains.

5. Site Audit

Site Audit on Serpstat provides you with a thorough analysis of your site’s overall SEO score, highlighting all the flaws that have to be fixed to make it function at its maximum capacity. Go through this Serpstat review for site auditing.

Here’s a quick overview of the sections you’ll find in your audit report:

  • Meta Tags – enables you to see high, medium, and low priority errors with your site’s title tag, meta description, etc.
  • Headings – lets you see high, medium, and low priority errors concerning headings (h1,h2, etc.) on your site.
  • Redirects – tells you the total number of redirects on your site and presents you the information that whether your site has any wrong or corrupt redirects.
  • Accessibility and Indexation – displays your pages with canonical tags, flash elements on the page, low word count, etc.
  • Links – empowers you to see if your content has any problem with external links.
  • Server Parameters – displays HTTP/HTTPS issues on your site.
  • Loading Speed – enables you to see and fix errors affecting the site speed of your website.

6. Tools

And lastly, we arrive at Tools, which is a part where you can see the history of your queries on Serpstat. You can also see and export the saved lists of keywords and reports, upload, and check for quality a list of your keywords.

Depending on your plan, you’ll be capable of adding a list of projects to the Serpstat dashboard.

This is where you can obtain data such as site audit, rank tracking, backlinks data, keywords data, etc.

B) Ease of Use

Since Serpstat is packed with features, there is a bit of a knowledge curve involved. This is particularly the case if you’re a beginner, and this is the first SEO platform you’ve been shown to. Go through this Serpstat review for easy use of the tool.

Despite a slightly steep learning curve, you’ll be surprised by the impressive UI of the tool. Kudos to the organization for developing a well-designed interface that is so intuitive and user-friendly.

And if you’re moving to this tool from other tools such as SEMrush, Raven, and Moz, you’ll take some time to get accustomed to the interface.

C) Serpstat Pricing Plans

This is where Serpstat delivers the sweet punch to other SEO tools.

Most of the popular SEO tools in the market seem to have reached a consensus concerning the monthly pricing of their basic plan. These prices are somewhere near the region of $100 a month.

Here’s the thing: These tools have gained enough market share and reputation to set a price like that. If you are a blogger who’s just starting, the pricing of these products can prevent you from trying them out.

You can consider signing up for free trials, but they usually have restrictions that prevent you from utilizing them to their full potential. With Serpstat, you’ll have no such difficulty. All their plans are competitively priced, and you can pick a plan that best matches your current obligations. There is a forever-free plan where you are entitled to make 30 searches and audit up to 100 pages in a month.

Their paid plans start from $69/month (as per the new pricing structure. More on that in the next section.)

Regarding the New Serpstat Pricing Structure

The development of a product always brings forth new difficulties. The same is the case with Serpstat, which has emerged considerably since its inception in 2013.

Some of the significant improvements incorporated accumulating keyword and competitor analysis data for all the databases globally (over 230 Google databases), delivering a new team management mode, and producing a ton of educational content for SEOs and small businesses.

In addition to these modifications, Serpstat also issued easy-to-use browser extensions for Google Chrome and Mozilla Firefox so that you obtain quick access to Serpstat data in one click.

Despite these changes, Serpstat remains one of the most affordable SEO tools on the market. While pricing plans of other popular SEO tools normally start from $99/month, Serpstat Lite Plan (formerly Plan B) takes $69/month.

D) Customer Support

Strong businesses have one thing in general – they present excellent customer service. It’s a competitive edge that requires to be earned. Hope with this Serpstat review you can understand that this tool has got huge customer support.

Serpstat’s customer support team is accommodating and provides resources so you can be an expert at handling their tool in no time.

They even own Serpstat Academy, which is a free online learning center. 

This is where you can discover more about keyword research, competitor analysis, and SEO of various levels, from basic to advanced.

These are the pages you should refer to learn more about using the product:

  • User Guide – Here’s you’ll see in-depth tutorials and walkthroughs on how to use Serpstat.
  • FAQs – In this section, you’ll get answers to all the frequently asked questions about Serpstat. If you question the product, check out this section first before reaching out to the customer support team.
  • How-to Guides – Covers in-depth Serpstat tutorials, how-to resources, and actionable tips.
  • Serpstat Blog – Not just good for improving your productivity on Serpstat, but their articles will help you develop your overall SEO knowledge.

    In addition to these resources, you can open up a chat box via chat icon on any of the pages and chat with a Serpstat expert who’ll acknowledge your query in under 5 minutes. Awesome stuff.

E) Customer Feedback and Reviews

Serpstat reviews and ratings are pretty positive on popular review aggregators such as G2, Capterra, and TrustRadius. This is excellent, considering Serpstat is a relatively new tool as opposed to search veterans like SEMrush and Moz.

Here’s how Serpstat is rated on these review sites (as of Oct 2020):

  • G2 – 4.6/5 (396 reviews)
  • Capterra – 4.7/5 (119 reviews)
  • TrustRadius – 8.6/10 (17 reviews)

On their website, they have some video testimonials on the home page. They have an experts page where they have highlighted profiles of marketing influencers like Brian Dean and Ian Cleary, who use the product.

Serpstat Review: Final Verdict

An SEO tool’s main role should be to offer accurate data for keywords, backlinks, and traffic.

The data collected from the tool should assist you in creating better content and drive qualified traffic to your website.

Serpstat does three things particularly well – keyword research, PPC analysis, and competitor research.

You can utilize it to find new keyword opportunities, content ideas, analyze PPC campaigns, and perform in-depth competitor research.
With plans starting from $69/month, it’s one of the most affordable SEO tools on the market.

If you’re looking for a reliable SEO tool that’s simple on your pockets, then you should give Serpstat a try. Sign up for their free plan and test the tool out yourself. Hope with this Serpstat review you are clear with how to use this tool.

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