50+ Mind-Blowing Lead Generation Statistics you Should Know in 2023

By janvi Last updated Jun 28, 2023

To grow your business you need to get customer engagement. Generating leads for your online business is not that easy. You need to use the right technique to generate leads. You must stay up to date with the latest trends and statistics relating to lead generation. With the knowledge of Lead generation statistics, you will develop abilities to a successful strategy for generating and nurturing high-quality leads for your business.

Lead Generation is a kind of process to build customer interest in your products or services. Every customer checks or compares a company’s product with other competitors before buying. The process that encourages these customers to increase their interest so that they buy your product or use your services is lead generation. In this article, here are the statistics that will help to reform your strategy and improve your results.

Table of Contents

What is Lead Generation?

Any person or company showing interest in your product or service is known as a “lead.” And the process of getting or attracting leads, to convert them into paying customers, is called “lead generation.”

Statistics will show you the stats of the whole industry, define trends, and show the challenges in generating leads. It is a bit difficult to find the latest B2B lead generation statistics from a reputable source.

Here are the latest 50+ lead Generation Statistics that can help you plan your strategies for the year 2022.

What are Lead Generation Statistics?

Here are the most important top-level lead generation statistics you need to know this year:

1. 61% of marketers placed lead generation as the number one challenge. ( HubSpot)

2. According to BrightTALK, 53% of marketers said that they spend at least half of their total budget on lead generation. ( BrightTALK)

3. According to HubSpot, less than one-fifth of marketers thought outbound practices provide valuable leads. ( Hubspot)

4. Marketing automation generates more leads (and conversions) 80% of marketers think that says APSIS. ( APSIS)

5. According to Ziff Davis, when businesses take follow-up within 5 minutes it converts the leads 9x more. ( Ziff Davis)

6. Lead generation from Outsourcing generates 43% better results than in-house lead generation. ( Fearless Competitor)

7. Every month midsize and large companies the majority generate less than 5,000 qualified leads. ( Hubspot)

8. According to Social Media Examiner, by spending only six hours per week on social marketing 66% of marketers generate leads from social media. ( Social Media Examiner)

9. The most effective social media channel for B2B lead generation is Linkedin. ( Oktopost)

10. Linkedin is the most effective social media channel with 45% of marketers gaining customers from it. Still, only 47% of marketers are actively using LinkedIn. ( Quicksprout)

11. According to Digital Media Stream, 82% of social media leads come from Twitter. ( Digital Media Stream)

12. Content marketing is 62% less costly and thrice more effective at generating leads than outbound marketing. ( Demand Metric)

13. Content marketing is used by 80% of B2B companies for lead generation. ( Content Marketing Institute)

14. According to HubSpot, Marketers having blogs are 13x as likely to drive positive ROIs. ( Hubspot)

15. Blogs with effective headlines drive 500% more traffic. ( Wired)

16. Email is considered to be one of the most important lead generation channels by 42% of companies. ( Strategic)

17. Email is the most effective medium for demand generation, says 79% of B2B marketers. ( Content Marketing Institute)

18. Email drives remarkably 4400% higher ROIs than any other lead generation tool. ( Campaign Monitor)

19. According to Optinmoster, Emails sent at 1 PM get the most results. ( Optinmonster)

20. Around 68% of B2B businesses employ strategic landing pages to get more leads. ( Marketo)

21. Most B2B businesses do events to generate leads. ( Marketing Charts)

22. An average cost ranges from $31 to $60 in B2B sales for lead. ( Marketing Insider Group)

23. SEO has the biggest impact on lead generation, says 59% of B2B marketers. ( Marketing Charts)

24. Nurtured leads produce 20% more sales opportunities. ( DemandGen)

25. Many Companies that nurture leads generate 50% more sales at 33% lower costs. ( Marketo)

26. Nurtured leads spend 47% more than non-nurtured leads. ( Annuitas)

27. All leads aren’t sales-ready almost two-thirds of leads are unprepared. ( Marketing Sherpa)

28. Emails for lead nurturing have higher CTRs. ( Hubspot)

29. Emails that nurture leads generate between 4 and 10 times as many responses as regular emails. ( DemandGen)

30. Only 22% of B2B companies nurture leads weekly. ( MarketingSherpa)

31. Almost 63% of leads who are trying to know or seek information about your business won’t convert for at least 3 months. ( Marketing Donut)

32. Video content helps convert leads, says 70% of B2B marketers. ( Content Marketing Institute)

33. According to Next Leap Strategy, 79% of your leads won’t ever convert to sales. ( Next Leap Strategy)

34. A report by Statista, the US digital lead generation ad spend should reach $3.24 billion in 2023. ( Statista)

35. Harley-Davidson increased its NY sales leads by 2,930% by using AI. (Harvard Business Review)

36. According to OptinMonster, Tuesdays and Thursdays have the highest email open rates. (OptinMonster)

37. When initial prospects first interact with your company over 70% of them are not in a buying mode. (MarketingSherpa)

38. With the help of personalized nurturing you can boost engagement and conversion by 57% and 63%, respectively. (BrightTALK, Convince, and Convert)

39. Primarily 89% of marketers rely on email lead generation. (Lyfe Marketing)

40. The most common methods for lead generation are Webinars with a 44% adoption rate. (Demio, Statista)

41. Telemarketing calls are annoying; only 4% of marketing managers think that. (Business 2 Community)

42. To generate leads around 53% of marketers spend 50% or more of their budget on it. ( Authority Website Income)

43. 11% of marketers said that paid search generated the most leads. (Ruleranalytics)

44. Around 49% of marketers believe that offering downloadable content to the customer in lead-generation emails is an effective method. ( Authority Website Income)

45. In the view of marketers, over 40% of them believe that the biggest barrier to lead generation is a lack of resources, budget, and staffing. ( B2B Technology Marketing)

46. One-fourth of marketers struggle to calculate conversion rates. ( B2B Technology Marketing)

47. According to 91% of marketers, lead generation is their most important goal for them. ( Ruler Analytics)

48. To generate leads 84% of marketers use form submissions. ( Ruler Analytics)

49. Phone calls are used as a conversion tool by 50% of marketers. ( Ruler Analytics)

50. Live chat is used as a conversion tool by 33% of marketers. ( Ruler Analytics)

51. Most of the leads are generated by organic search. 27% of the marketers stated that. ( Ruler Analytics)

52. 14% of marketers stated that referral is their best channel for lead generation. ( Ruler Analytics)

53. According to 31% of marketers tracking offline conversions was one of their biggest challenges. ( Ruler Analytics)

CONCLUSION

Above are the Lead generation statistics in the article that will help you to improve your marketing strategy to generate leads. These statistics also help companies to turn the COVID-19 crisis into an opportunity and make the most of it.

Lead generation must be your priority to grow your business. The statistics will make you understand which medium or strategy will help you to generate leads more.

Read More: