15+ best eCommerce Books You Should Read In 2023

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Running a successful eCommerce business can be both thrilling and daunting. With so many tools, techniques, and strategies available for entrepreneurs to take advantage of, it’s important to stay knowledgeable about the latest trends in the industry. 

There is no better way to do that than reading solid books from experts who are passionate about helping startups succeed online. This article takes a look at 15+ of the best ecommerce books on offer today – read on if you’re looking for insightful advice, practical tips and advice, or simply some inspiration to get your eCommerce career off the ground.

Best eCommerce Book You Should Read 

1.One-Click: Jeff Bezos and the Rise of Amazon.com

Jeff Bezos’ rapid and relentless revolution of the eCommerce space is one of the most impressive stories of success in modern history. His remarkably intuitive understanding of customer’s needs when launching Amazon.com in 1994 was a masterstroke that allowed for unlimited online possibilities to shop for almost anything. 

Because of his vision, more than 200 million people around the world now have access to millions of products, from best-selling books to best-selling eCommerce books, with a single click. In less than 20 years, Jeff Bezos has developed Amazon.

com from humble beginnings into one of the largest web-based retailers on the planet and an undeniable leader in its field whose influence looks set to continue growing for many years to come.

2.In the Plex: How Google Thinks, Works, and Shapes Our Lives

In The Plex: How Google Thinks, Works, and Shapes Our Lives is one of the best eCommerce books currently out there. Written by Steven Levy, the renowned journalist and author, it offers a comprehensive insight into how Google works and operates in our daily lives. 

It delves into what makes the tech giant tick on various levels – from its technological infrastructure to their complex algorithms – and why it is a driving force for cultural advancement in today’s world. 

Through reflection, analysis, interviews with former and current employees, as well as other evidence, Levy provides readers with an informative narrative that gives an unique view of the heart of Internet behemoth. 

This book is highly recommended for those who want to get a better understanding about what Google does and how it affects people regardless of political or technological inclinations.

3.Anyone Can Do It: Building Coffee Republic from Our Kitchen Table 57 – Real Life Laws on Entrepreneurship

If you’re looking for the best eCommerce books to learn more about the laws of entrepreneurship, then Coffee Republic from Our Kitchen Table 57 is an excellent choice. This amazing read carries unique insights and a fresh perspective on entrepreneurship as author Anna Davey guides readers through her journey of building Coffee Republic from her kitchen table.

Not only does she provide real-life examples that are easy to relate to and understand, but offers readers simple steps they can take to create their own successful business in a mostly uncomplicated manner. 

Covering key principles such as franchising, marketing, and customer service, this book really sets itself apart by reminding aspiring entrepreneurs that not everyone needs fancy degrees or credentials — anyone can do it if they have the right attitude and determination!

4.Don’t Make Me Think Revis ited

Don’t Make Me Think Revisited, by Steve Krug, is widely considered to be one of the best eCommerce books around. It is full of useful and practical advice for website designers looking to create a user-friendly experience.

It helps web designers to think of their projects from the perspective of users, making sure the end product is easy and intuitive to navigate. 

Krug’s advice on design elements such as navigation menus, search functions and getting feedback are invaluable tools for anyone designing a commercial website. Every eCommerce specialist should consider adding this book to their collection if they’re serious about improving their chances of success in the industry.

5.The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-Based Business

The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-Based Business is considered one of the best eCommerce books out there. It provides an invaluable resource for anyone looking to launch or grow their online business.

The book covers all aspects of establishing and running an Internet shop from a legal, financial, marketing and practical point of view. It also offers helpful anecdotes from authors who have extensive experience in this field to make the process easier.

All in all, The Complete E-Commerce Book is seen as one of the best go-to sources for understanding the fundamentals of web-based business success.

6.Return on Relationship

One of the best eCommerce books out there is Return on Relationship, which looks at how marketing can be effective in a landscape dominated by social media. Authored by Ted Rubin and Kathryn Rose, this book focuses on the importance of creating relationships between organizations and their customers. 

Rubin and Rose demonstrate how businesses should develop strategies based on understanding their customers’ needs, creating communication pathways with them and treating those customers as top-priority stakeholders – all with the ultimate goal of equal benefit to both sides.

Compiling data from research, interviews with leading companies and insights into digital marketing trends, Return on Relationship provides actionable advice that any company can implement in order to maximize customer loyalty.

7.SEO 2018 Learn Search Engine Optimization With Smart Internet Marketing Strategy

Search engine optimization (SEO) is an ever-changing field that takes knowledge, planning, and skill to succeed in. With the right approach and best eCommerce books, 2018 can be a lucrative year for internet marketers who want to explore smart SEO strategies. 

Marketers need to think outside of the box if they want to be seen by the search engines, as well as potential customers. This means tracking progress regularly and taking time to reassess goals on a regular basis. 

It’s not easy to stay ahead of the curve with SEO trends, but it can pay off when done correctly. A sound SEO strategy is invaluable in today’s online world, making 2018 ripe for internet marketers who are willing to learn smarter strategies!

8.The Complete Guide to B2B Marketing

A comprehensive B2B marketing plan can be the key to success in today’s competitive markets, and one of the best eCommerce books available is “The Complete Guide to B2B Marketing” by Paul Calento. 

Written for entrepreneurs and marketers alike, this book offers an extensive overview of how to create an effective B2B marketing plan that includes best practices, strategies, cost analysis, and more. With just one read you will gain a deep insight into how best to reach your goals while saving time and money. 

You will also understand better why certain tactics work well over others so that you can take full advantage of market opportunities and make smarter decisions when it comes to budgeting for campaigns. 

In short, this invaluable guide is sure to empower any modern business with the proper knowledge needed for success.

9.50 Shades of Growth

At a time when eCommerce is becoming more prevalent and dynamic than ever before, 50 Shades of Growth provides an essential guide to best practices. 

Written by best-selling author Nicholas Finarina, this book provides valuable insights and best eCommerce books so that all business owners can maximize their potential growth. 

Even if you’re just getting started in eCommerce or if you’ve been in the industry for a while, this book offers powerful tips for running a successful online store. 

With detailed explanations, practical exercises, and resources galore, 50 Shades of Growth is sure to become your go-to source for the best knowledge and lessons on the best methods of growing an eCommerce business.

10.The New Rules of Marketing and PR

In the age of digital marketing, staying ahead of the curve and understanding The New Rules of Marketing and PR is essential. 

There are many best eCommerce books available to help you stay current on trends, tactics, best practices, and strategies that will keep your business competitive in the market. 

Whether you’re looking for a comprehensive guide or something more specific and tailored to crafting content strategies for winning customers in today’s ever-evolving digital landscape, chances are there is a book out there for you. 

Look for authors that specialize in marketing best practices who can provide insight into the latest methods of engaging consumers. 

With so many resources available to increase your knowledge of digital marketing, it has become increasingly easy to stay informed and leverage cutting edge tools to engage new customers.

11.Getting Everything You Can Out of All You’ve Got

For those hoping to get the best from their eCommerce ventures, there is no better way than to read books that have been written by industry experts. 

These best eCommerce books provide practical advice and useful tips for setting up a reliable online business and growing it into something successful. 

Not only that, but they also offer insights on how to maximize profits, create a strong brand image, and attract customers. So if you’re looking to gain some insights on best practices in eCommerce, then these best eCommerce books are the best investments you can make!

12.Get Rich Click!: The Ultimate Guide to Making Money on the Internet

Get Rich Click!: The Ultimate Guide to Making Money on the Internet is one of the best eCommerce books available. It provides readers with a comprehensive look at the best ways to make money online. 

This book helps readers learn about the best and most effective strategies for setting up an online business and optimizing it for success. 

Additionally, it contains advice and tips from experienced professionals in the field of eCommerce. With this guide, readers can improve their understanding of the online world and find practical solutions to help them realize their financial goals. 

This book is invaluable to any person who wants to make money through eCommerce, or even those just curious about how it works.

13.Building a Story Brand: Clarify Your Message So Customers Will Listen

As one of the best eCommerce books out there, Building a Story Brand by Donald Miller can help you put together an effective marketing plan and message for your customers. 

It’s essential for businesses to communicate with their customers in an accessible and understandable way so that customers will engage with the brand and make buying decisions. 

This book provides 7 elements of a successful story to use in constructing your brand’s message. With this resource, you’ll be able to clarify and enhance your message so that it resonates with your customers and drives them to purchase from you.

14.Advanced Web Metrics with Google Analytics

If you’re looking to best understand the science behind advanced web metrics, Google Analytics is the best place to start. With this powerful tool you’ll have everything you need to create extensive custom reports and gain valuable insights into website performance. 

And for in-depth information about best practices for using this analytic platform and eCommerce books for further understanding of web metrics, there are plenty of reliable resources available online. 

From step-by-step tutorials on navigating the platform to piecing together branded marketing stories with data, top analytics experts have tackled it all – making shared insights and advice easy to come by.

15.Web Analytics 2.0

If you’re looking to stay ahead of the pack in the fast-moving world of eCommerce, Web Analytics 2.0 can help. This best-selling book contains all the best strategies and insights for leveraging data to maximize customer experience and increase web performance.

 It explains how to use analytics tools to track digital marketing channels, measure campaigns, transform data into insights and analyze trends.

 In addition, it covers essential topics such as A/B testing, campaign automation and more – all with easy to understand language and real-world examples. 

With Web Analytics 2.0, you’ll have everything you need to get ahead in the industry!

15.Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

Elon Musk is a visionary whose influence has extended far beyond the best eCommerce books. Through his companies Tesla and SpaceX, he’s revolutionized the automotive and aerospace industries with his ambitious goals for green energy and space exploration.

 His quest for a fantastic future has resulted in groundbreaking achievements like becoming the first private organization to safely send a spacecraft to the International Space Station. 

Although Musk’s vision may seem out of reach for most people, it is inspiring to watch him redefine boundaries in a wide range of fields. 

His impressive accomplishments have had an immense impact on our modern technological landscape, showing us just what is possible when someone sets their sights on a grand dream.


With the pandemic and accelerated digital transformation, eCommerce is sure to continue to be a great source of learning and invaluable insight for 2023.

Reading books provides an in-depth understanding of key concepts, best practices and principles related to eCommerce that can significantly improve your business operations. 

The 15+ best eCommerce books mentioned above are sure to provide you with the knowledge and skills needed to succeed in the world of eCommerce. 

No matter how experienced or inexperienced you might be with eCommerce, each of these texts brings something valuable that can play a key role in leading you on the path to success. 

Whether it’s getting started on your own website, mastering payment processing challenges, or developing customer service techniques, each book has unique lessons that will prove helpful during your journey. 

Use these as valuable resources when starting a business venture in the upcoming months, continuing your expansion plans into 2023 and beyond.

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