Top 10 Best Bulk SMS Service Providers in India

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India now has 761 million smartphone users, with a forecast of 966 million by 2023. One of the most cost-effective methods to interact with your customers is SMS. Thousands of companies in India provide bulk SMS services, and the number has only grown in recent years. So, how do you decide which is the best bulk SMS service provider in India you want to work with?

We have compiled a list of SMS service providers for both small and medium enterprises, and for those who run huge corporations. Several Indian businesses that began as bulk SMS providers have evolved into full-fledged CPaaS platforms. 

Here’s a list of the best 10 SMS Marketing services in India, based on aspects like greatest returns, customer service, strong SMS APIs, scaling flexibility, clear costs, data security, and low downtime.

Best Bulk SMS Service Provider in India

1. NotifyVisitors


NotifyVisitors offers incredible customer service which provides you with greater marketing opportunities. Their SMS marketing software comes with many useful features and tools. It helps in nurturing leads, performing marketing analytics, and, managing campaigns.

It is one of the best SMS service providers all over the world. It drives many folds engagement with interactively activated emails, and, helps in retaining customers and also bringing back the lost ones.

2. Fast2SMS

Fast2SMS was founded in 2011 in Bhopal, Madhya Pradesh, the heart of India. Individuals, developers, entrepreneurs, and education industry players are among the clientele served by this message gateway service. It provides credits for testing when new customers sign up, allowing them to test their services for free.

Fast2SMS is on a quest to make the messaging industry more accessible and affordable. DLT SMS, Promotional, Marketing, OTP, and API SMS may all be sent using this easy platform.

3. 2Factor

For a range of use-cases (such as customer phone verification, bulk messaging marketing/campaigns, lead generation campaigns, SMS alerts, and so on), provides easy and dependable HTTP APIs for delivering bulk messages, transactional messages, promotional messages, and OTP messages.

2Factor is well-known for its REST API-based cloud mobile messaging. SMS Campaigns are delivered to customers via enterprise-grade APIs, OTP, and voice calls. 2Factor has direct connections with telcos and has a 2-6 second average SMS delivery time.

Direct connectivity, fail-over handling, SLA-based pricing, telecom compliance, and legal support are among the unique features offered by 2Factor. It is one of the best bulk SMS service providers in India.

4. Exotel

Exotel is one of the major cloud telephony firms in Southeast Asia. The goal is to assist major enterprises in streamlining and improving their voice communication.

The business phone solution from Exotel removes the need for any hardware or maintenance. And this is one of the most significant drawbacks of older systems such as EPABX/PBX.

They eliminate some of the most significant drawbacks of conventional systems such as EPABX and PBX, allowing organizations to establish a dependable communication system using world-class APIs.

It also offers REST API-based messaging services. Its services may be used to deliver mass messaging campaigns, appointment reminders, status updates, and survey forms to businesses.

The cost of implementing its SMS API is dependent on the amount of time the company uses it. The SMS gateway provider also provides detailed information on the messages that have been triggered.

5. Knowlarity


Knowlarity has gone a long way from its inception, from Cloud Telephony to Artificial Intelligence-powered Speech Analytics and a Video Communication Platform. Knowlarity’s services are used by around 6000 enterprises in 65 countries to manage their operations.

Customers of SMC Global, Hyundai, MG Motor and BharatPe can use the company’s promotional and transactional SMS service.

6. Value First

ValueFirst is a business-to-business communication platform that connects companies and customers. Through their communication systems, they allow intelligent talks across channels (both internet and telecom), enabling billions of interactions every month. They provide the following services:

Communication platform as a service (CPaaS), cross-channel communication platforms, and AI-driven discussion platforms are all examples of communication platforms as a service.

Value First works with a wide range of customers in the BFSI, E-commerce, Retail, IT Software, Manufacturing, Internet, Automobile, Digital Payments, Education, Travel, Media, Hospitality, Healthcare, and Consumer verticals, and has excellent ties with global telecom providers. It is one of the best bulk SMS service provider in India.

7. InfoBip


Infobip is the world’s leading omnichannel communication company. They make it their mission to make it easier for companies to connect with, engage and delight their customers throughout the world.

The programmable communications platform includes a toolkit for expanded client interaction and support, as well as security and authentication.

Infobip makes this available to you via the greatest possible variety of communication channels.

They assist organizations and developers in constructing, coordinating, and intelligently orchestrating all engagement activities across their customers’ lifecycles, as well as providing a customizable single interface inside a scalable and user-friendly communication platform.

8. GupShup

Gupshup uses conversational messaging to improve client engagement. Gupshup is the world’s most popular conversational messaging network, with over 6 billion monthly messages sent.

Thousands of large and small businesses in emerging regions use Gupshup to create conversational experiences in marketing, sales, and customer service across sectors.

Gupshup’s carrier-grade platform offers a single messaging API for more than 30 channels, a robust conversational experience-building toolkit for every use case, and a network of growing market alliances with messaging channels, device makers, ISVs, and operators.

Businesses have made dialogues an essential element of their customer engagement success using Gupshup.

9. Bulk SMS Gateway

Bulk SMS Gateway

Bulk SMS gateway is India’s most popular bulk SMS service. The Web SMS Service is a full-featured Bulk SMS solution for small, medium, and big businesses.

Bulk SMS Service, which has a 50-member staff, has branched out into media convergence, mobile marketing, and bulk SMS throughout the years with its numerous goods and services, which are already employed by some of the largest corporate firms in South India.

They have clients in all metro areas, including Delhi, Mumbai, Kolkata, Bangalore, and Hyderabad, and their service SMS Resellers enables people to establish their own businesses with less money.

Bulk SMS service allows you to send SMS with an infinite number of sender ids, and their DND filters and SMS gateways allow you to send advertising SMS in an ethical manner.

10. SMS Horizon

SMS Horizon is part of “Horizon Technologies,” a digital marketing firm based in Salem, Tamil Nadu, India. SMS Horizon is a one-stop solution for all messaging needs, whether you want to advertise for a low cost or reach a large audience.

A web interface, excel plugin utility, API integration, and other protocols such as SMPP, HTTP, and XML are included in the platform. They offer the most user-friendly interface in the business linked with their cutting-edge current technology to satisfy your demands, whether it’s Bulk SMS for marketing (or) group SMS (or) transactional SMS.

SMS Horizon’s SMS APIs are simple to include in any application, regardless of platform. Above all, there are no setup fees for the API or anything else than the SMS you use. It is one of the Best bulk SMS service provider in India.


SMS marketing services can help you better understand your target audience and provide you the opportunity to communicate with them at any time and from anywhere.

Consider the following aspects when selecting an SMS provider: ROI, customer service, SMS API access, scaling flexibility, cost, data security, and minimal downtime. I hope you got all the best bulk SMS service provider in India.

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