Digital marketing plays an important role whenever any business or organization wants to get noticed by today’s consumers. It opens a world of possibilities for career opportunities leading to a wide variety of skill sets. One of the most sought-after skills in digital marketing is an SEO expert. What SEO manager do has become an indispensable part of any company that wants to get discovered on the internet.
An SEO Manager owns a skill set that is in high demand in the industry. Although many experts can produce content and even a content strategy, the content team’s efforts can go in vain without doing the right SEO. If you want to become an asset to the digital marketing community, an SEO Manager role might be best for you.
Role of the SEO Manager
While looking at a job description for an SEO Manager, you may not find much difference from a Marketing Manager. Both of them have the same goals, which are to stimulate awareness and sales. Nevertheless, SEO Managers are more technologically driven, making it a far more specialized job. The overall responsibilities of an SEO Manager would include:
- Website, social media, and content optimization
- Building and nurturing an online community
- Market analysis
- General digital marketing project management
- Managing website content
- Negotiating backlinks
- SEO strategy
- Campaign organization and planning
- Website monitoring and user analysis
- Keyword research
Skills & Education of an SEO Manager
SEO Managers do require business and marketing training and training in some kind of computer science. As per the CEO & Co-Founder of Moz, the SEO manager role is all about T-shaped marketing. “T-Shape refers to owning a light level of knowledge in a wide array of skills, and extensive knowledge/ability in a single one (or a few),” says Fishkin.
It is a highly results-driven role, and it will be needed to provide proof that you have successfully grown a company’s position in search rankings. You will be required to provide content creation ideas and outlining based on analysis and data. You will require to learn the analytical tools used in the industry, specifically Google AdWords and Analytics.
Depending on your job position, you might also be expected to showcase your project management experience. Usually, showing that you have successfully improved rankings for many businesses will be enough to snag you a job. But, you will also meet employers who might prefer a bachelor’s degree in computer science, business, marketing, or finance. Lastly, you should also know coding languages like HTML, JavaScript, and CSS.
What an SEO manager do
SEO manager work revolves around websites and all those things that will push people to click a link. Most new positions will demand an assessment of the site and other content collateral. The company needs to look for improvement opportunities. It will also involve analysis to recognize the best places to make some fixes, and once done, you pretty much will start all over again. As
SEO is an evolving process that changes based on what’s demanded today and expected in the future. You will create lists of projects to help you fight your way up the proverbial Google rankings. These tactics can incorporate:
- New blogs, blog categories, and content
- Creating a new online community
- Posting evergreen e-books and white papers
You will also have to recognize your audience with a study to identify targets. It will play a crucial role in SEO as you have to ensure that the keywords and approach are designed to meet your audience’s needs. You will concentrate on what they search for and how they search to find out the best keywords to help drive content. It could be content pieces, video, or some combination of those things in social media, all forms of content.
Whenever you apply a new tactic, you have to measure progress and see where it can help. Development is a constant in this position, and it will even influence your targets. If your market is evolving, you might find distinct opportunities with distinct targets you never bothered about before. SEO Manager is a position in which, as much as circumstances change, they also stay the same.
Honing the Skills for Success
To become a successful SEO expert, you have to build on the momentum of that T-shaped ideal. Here are some areas to sharpen your skills:
- Strategy: You must have a strategic perspective to outline a plan with a long-term vision that aligns with the business’s goals and objectives. You’ll require insight and the ability to recognize goals, distinguish trends that might impact those goals, and have a vision shared by the company’s senior players.
- Updated Tactics: Every plan requires tactics to help you reach your goals. In SEO, it’s all about the most efficient organic search tactics, which are always changing thanks to algorithms’ challenges. You have to be up to date on everything going on in the industry because what serves today will not work tomorrow. Having a desire for knowledge is a must, so you are constantly learning the business.
- Content: You might very well see yourself at odds with the content marketing team in some companies. It is because that the company structure is not always created to get the best digital marketing outcomes. Understanding content marketing is a necessity as it is a tactic that goes hand in hand with SEO. Proving that you can manage both will work in your favor. An SEO Manager who can manage keyword research, campaign planning, overseeing quality content, content distribution, and analysis is the digital marketing world’s supreme being.
- Data Analysis: SEO Managers need to analyze their data to keep credibility. If you can determine how you’re performing and how it fits into your recommended strategy, you can save your job again and again. You also require to benchmark your performance and show precise results that you are improving rankings.
- Branding: This is an overarching skill that will do miracles for your career. With an appreciation for branding and brand management, you will perceive the big picture and learn how it fits its overall objectives. Without it, you cannot be beneficial in setting up your SEO strategy.
- People Skills: This can be a job done in isolation but relies on a wide selection of players across many different departments and levels. Either way, you have to show people management skills, especially your capability to manage people across all levels. It’s all about dynamics, optics, and politically correct communication. You have to maintain expectations and drive and influence without alienating any significant players.
Rounding it all up
Although SEO executives can prove to be a cyclical job that builds a plan, analyzes results, and rebuilds the plan again, it is also extremely strategic. You will find a challenging position that is highly rewarded in the industry with multiple opportunities for advancement.
I hope this blog helps you understand what an SEO manager do.
