Today, Email marketing is considered to be a powerful form of marketing; even its statistics say it is effective. But keep in mind that Statistics can’t decide or tell whether your email marketing efforts will be succeeded or not. I won’t be wrong if I say that newsletters are one of the great.
Keep in mind that just forwarding a newsletter for meeting your weekly or monthly requirements is not sufficient. Therefore, to run a strong email marketing campaign, it’s vital to know the trade tricks.
In this guide, I have compiled a few tactics that will help you in learning how to write a newsletter email that will empower you to get noticed.
Here are some strategies for how to write a newsletter email that will be helpful to understand them better.
How to Write a Newsletter email
1. Stick to your goal
The most important thing here is to define the goals that your email campaign wants to achieve. It should be clear in your mind so that you can focus on them.
There are some of the common goals for email newsletters:
- download an ebook
- promotion of a new product or service
- driving traffic to a landing page
- improve social media presence
- drive sales
You might be having some other goals. But in case you struggle in getting the right direction. Pick one of your goals and stick with it.
2. Provide people with a reason to opt in.
Firstly, you must own an active list of email subscribers, and the technique to do this is to give them a convincing reason to opt-in. Whenever we talk about the newsletter, value is the central aspect. Pitch your audience with value.
You can also incentivize them to sign up, and the incentive depends upon your company and your industry, but make sure that you have be creative here. Just imagine outside the box. The more people subscribe, the higher your conversions will be.
3. Getting emails opened
You win half of the battle when your prospects open your emails. Hubspot research has found that companies that have 1-10 employees get a median open rate of 35.3%, and those companies with 26-200 workers get a median open rate of 32.3%.
Today, most people’s inbox is flooded with emails; therefore, they don’t want to open those emails from some dubious corporate entity. People wish to open those emails that reach out to them one-on-one.
Besides, you provide your reader with the authentic sense that they hear from you as a person, not some disembodied email marketing software.
4. Learn how to write a newsletter catchy opening line.
Since you got the idea of getting readers to open your email, now you need to take them farther with a great opening line. The email’s first line is as crucial as the subject line.
Depending on the subject line’s length (and the browser’s view), the email body has 2-3 times as much visibility! While writing the first line, make sure that it is not just for desktop email programs but also for mobile devices! Many mobile email apps display the opening line.
So, what you need to write is the first and foremost line. I recommend you address every reader by their first name; it gives them a sense of being personal and authentic, which will lead them to read further. Make sure to get directly to the point to make an instant connection with readers.
5. Craft an enticing subject line
The subject line is the first thing that readers notice about your mail. Keep in mind that the email subject line can make or break your email marketing campaign’s success.
Once you learn and recognize how to write a newsletter mail’s catchy subject line to improve the open email rate, it will improve your chances of getting high conversions from your newsletter. From the start itself, make sure that your subject lines are not tedious.
Study shows that over 80% of personalized subject lines lead to improved open rates. Moreover, 75% of experts say personalized messages encourage higher click-through rates.
One of the most common methods to personalize a subject line is by utilizing the recipient’s name. Another enticing idea to boost opens for your newsletter is a time-sensitive subject line. Come up with a style that generates a sense of urgency.
6. Be consistent without irritating your subscribers.
When readers subscribe to your newsletter, they oblige to hear from you regularly. Make sure you release the newsletter to your subscribers as agreed.
If they have signed up for a weekly newsletter, you need to send them a newsletter once per week. If they have signed up for a monthly newsletter, sending an email three times per year will not fulfill your promise.
So lacking your consistency will ruin the brand’s reputation. On the other hand, people won’t be pleased if they expect a monthly newsletter but rather get emails from you three times per week. It is disturbing and could cause them to unsubscribe or list you as a spammer.
7. Tell a story
As we explained earlier, people don’t give lots of time reading the text and analyzing newsletters. You’ve got to come up with ideas to keep your readers engaged.
Stories are fascinating.
Once you hook your audience with a captivating story, they’ll stay reading it to find out what happens. What story should you tell?
Become creative.
You can show your story or a story about your company.
8. Add visuals to enhance your content.
Reading becomes interesting when you add visuals or images based on the content. I agree with the fact that the newsletter isn’t a blog; still, you can use the same strategy. You have to understand that not everyone will go through each word of your content.
The average subscriber spends only 51 seconds reading a newsletter. Moreover, people read only around 20% of the text on a page. If you desire your message to resonate with your readers, add visuals. Pictures and infographics make it simple for people to go through your content.
Also, try to utilize videos in your newsletters as frequently as you can. Emails that incorporate videos have 96.38% higher click-through rates and 5.6% greater open rates.
9. Measure your results
The only technique to see whether your newsletter is converting is to measure it.
Whatever email marketing software you’re applying should have these analytics tools built right into the platform; take their support of them to see how you’re doing.
Look at things such as:
- open rates
- bounce rates
- click-through rates
- unsubscribes
- forwards
Recognize which types of newsletters had the largest conversions. Proceed with the same strategies. If any of your newsletters had unfortunate conversion rates, you have to analyze what went wrong.
Once you figure out why your newsletters aren’t turning, you will make it simpler to make the required changes. But for that, you have to track each campaign’s results actively.
10. Give a killer closing
Apart from the subject line, the closing is arguably the most critical part of an email.
It’s the point where a reader will determine whether or not they desire to act on your offer and move any further.
The goal here is to turn down and transition into a well-crafted call to action (CTA).
What do you want them to do next?
Maybe it’s to check out a landing page, sign up for a course, download an ebook, or straight-up buy a product/service.
Whatever it may be, your CTA requires it to be crystal clear.
Tell them precisely what you want them to do next, and make sure there’s no figuring out what that action is.
Some of us have the wrong idea that we need to sneak in the CTA or somehow hide it in the email, so it’s not clear. Please don’t make this mistake.
Make it strong, unmistakable, and clear.
Conclusion
Email still matters and It is as powerful as many newer marketing tactics. After reading this guide, you might get an idea of how to write a newsletter email, as it is imperative to follow the right direction and know your readers’ mindset.
Your email newsletters are a powerful way to interact and market to your subscribers. If you write them in a precise manner, you’ll witness higher conversion rates.
But it would be best if you got people to opt into your newsletter in the first place. Please give them a reason to sign up.
Before you start writing make sure you have a fair understanding of how to write a newsletter email as it will help you to have a clear goal in mind. Make sure that in the End of the message you provide a strong call to action that reflects your goal.
