Evolution of Marketing
1. Search Engines Come Into Play
In 1991, the World Wide Web was started, but it didn’t make much impact until the first popular browser, Netscape, made its way into the market in 1994.
2. The Social Media Revolution
Initially, the World Wide Web was meant to be a collaborative space for sharing information. But today, it has become much more than that.
3. Mobile-First Marketing
Google’s Accelerated Mobile Pages (AMP) project has made it important to secure SEO optimization for mobile sites.
4. Consumer Data and
Another breakthrough in digital marketing history is the dependence on data for generating targeted marketing campaigns..
5. Voice Search and
One important goal for brands is growing engagement with customers and promoting a sense of community and loyalty.
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