The message should be concise, clear, and with only relevant points as people have very limited time on their hands and don’t show much patience with long messages.
2) Keep It Active
In this digital era, people get diverted very easily; therefore, your message should be in an active tone so that they remain engaged.
Best Practices ForMarketing Automation Messaging
3) Remember Where People Are In The Process
You must remember that you can’t send similar content to everyone because some people will be more appealed to by some types of content than others.
4) Avoid Looking Spammy
As we all know how annoying and ineffective spams are, therefore you must avoid looking spammy at all.
Best Practices ForMarketing Automation Messaging
5) Hone your list
No matter how big your contact list is, your marketing automation aims to generate leads for your business unless you have the right people in it.