5 Mistakes Companies Make When Leveraging   Referral Marketing

   5 Mistakes Companies Make When Leveraging Referral Marketing

1. Choosing the  wrong Incentive

It’s important to choose a reward or incentive that matches your brand, as well as what your customer needs. 

   5 Mistakes Companies Make When Leveraging Referral Marketing

2. Making it too hard to leverage referral marketing

Many companies overcomplicate their customer while leveraging referral marketing.

   5 Mistakes Companies Make When Leveraging Referral Marketing

3. Asking the wrong way

What Worldwide101 learned was that the best referral partners aren’t (just) motivated by monetary reward.

   5 Mistakes Companies Make When Leveraging Referral Marketing

4. Targeting the wrong customers for leveraging         referral marketing

Most marketers know that not all customers are created equal.

   5 Mistakes Companies Make When Leveraging Referral Marketing

5. Forgetting to set a timeline

First, make sure your audience knows your referral program exists.

   5 Mistakes Companies Make When Leveraging Referral Marketing