Google July 2021 Update Has Rolled Out

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The Google July 2021 core update has now rolled out on July 1, 2021. This update will take around one to two weeks to roll out fully. Google announced through the Search Liaison account, “that this July 2021 Core Update, which was announced earlier, is now rolling out.” “These typically require 1-2 weeks to finish,” Google added.

We awaited another core update to occur this month after Google rolled out the June 2021 core update. Unfortunately, that June update took around 10-days to roll out, but most core updates take a complete 14-days to roll out.

The announcement. Here is what Google said:

Loads of Google updates: In the past three months, SEOs have had various Search updates roll out:

  • The product reviews update begins on April 8 and closes on April 22.
  • The June core update began on June 2 and closed on June 12.
  • The page experience update started on June 15 and will roll out through the end of August.
  • Spam update part one on June 23.
  • Spam update part two on June 28.
  • And the July core update on July 1.

We have seen some rumblings over the past couple of days, June 30 and July 1, so it is difficult to say if this is related to either the spam update or the core update, or something entirely different.

June core update. Google launched a core update on June 2, 2021, and stated then, “some of our intended improvements for the June 2021 update aren’t actually ready, so we’re going ahead with the parts that are, then we will comply with the rest with the July 2021 update.” So we were anticipating this update in July, but I don’t think most of us expected it on July 1. But it is here. The June 2021 core update ended rolling out on June 12, 2021. 

 Historically, Google has issued a core Google algorithm update every few months or so. For example, Google released the June 2021 core update around a month ago, but before that, it was just about six months since the last core update, the December 2020 Core Update. Before that, it was seven months since the May 2020 core update, which took place on May 4, 2020. So this one took a lot longer than earlier updates to roll out, but we are awaiting another update about a month.

Previous updates. The most recent core update was the June 2021 core update, and before that was the December 201 core update, that update was even larger than the May 2020 core update. Then, the May 2020 core update was huge and broad and took a few weeks to roll out fully. Before that was the January 2020 core update, we had some analysis on that update. The one before that was the September 2019 core update. That update felt more vulnerable to many SEOs and web admins; as many said, it didn’t have as large of an impact as previous core updates. Google also issued an update in November, but that one was particular to local rankings. 

What to do if they negatively affect you

Google has advised on what to consider if a core update negatively affects you in the past. There aren’t particular actions to overcome, and in fact, the result of a negative ranking may not signal anything is wrong with your pages. However, Google has given a list of questions to consider if a core update hits your site. Google also said that you could see a bit of recovery between core updates, but the most significant change you would see would be after another core update.

Why you should care

Whenever Google renews its search ranking algorithms, it indicates that your site can do better or worse in the search results. Understanding when Google makes these updates gives us something to know if you modified something on your website or something Google changed with its ranking algorithm. Today, we understand Google will be releasing a core ranking update, so have an eye on your analytics and rankings over the next couple of weeks.

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